Whether you are selling goods or services, it is important that your website portrays professionalism and is easy to navigate for your customers. Remember, in the world of the internet, your website is your storefront if you are selling goods and your curriculum vitae if selling services.
Your website needs to be welcoming to your visitors and contain up-to-date information at all times; many people make the mistake of creating a website or having one created and then just leaving it there in the hope that it will attract visitors that will turn into customers, but that is so not true.
If you are thinking that you have a website and there is nothing wrong with it because it was designed by a good web designer five years ago, you need to rethink. While the internet has been around for a while now, gone are the days of slow desktop computers and even laptops being the only means of accessing the internet; today there are more people than ever browsing the world wide web via tablets and mobile phones.
A few years ago website design catered mainly to the “big screen”, which means that viewing your website on a tablet or mobile phone may not be that great. If your website has not been updated for a while, and does not conform to modern website standards, it may not be responsive, which means that it may not be capable of providing an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a range of devices.
We live in an instant gratification time, which means that if visitors to your site have to constantly zoom in to view certain items, or struggle to navigate on a mobile device, they will leave your site within seconds and find what they are looking for on a more user-friendly website.
A modern, professional, user-friendly website will attract customers and keep customers returning again and again, so ask yourself; do you have a modern website that is user-friendly?